Bang & Olufsen was founded in 1925 in Struer, a small town in the north western part of Denmark, by two enterprising young engineers, Peter Bang and Svend Olufsen. They created the business that was to become an international design icon and a global symbol of audio-visual excellence.

Today Bang & Olufsen a/s is world renowned for its distinctive range of quality televisions, music systems and high-performance loudspeakers; products that combine technological excellence with emotional appeal in a sensational design language.

Bang & Olufsen products are sold mainly by an extensive, independent retail network across more than 100 countries. The majority of these retailers are concept stores, which exclusively sell Bang & Olufsen products.

Besides entertainment products for the home environment, Bang & Olufsen applies it acoustic skills and design competences in creating high-performance sound systems for the high-end car industry, bringing the entertainment experience to a new level.



I have had the great pleasure of being the CEO and MD of this fantastic company since 2005. We were founded in the same year and ever since then we have grown and flourished. Today we sell our products all over India and many other countries around the world, thanks to the dedication of the people working here.

In our effort to become an even stronger branded consumer goods company, we are focusing on a deeper understanding of the consumers’ needs and wants, and the challenges and opportunities bringing our products out into the market. To be successful we need to continue to bringing better brands and be innovative in how we work. And it is the people working here who make this happen.

I believe our brands are the most valuable assets we have as a company. I am equally convinced that we can only maintain and improve their value in the market if all our employees act as ambassadors of our brands and products, in the best possible way.

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